Rebuilding truaudio.com
A complete rebuild of the TruAudio website around how installers actually research, specify, and buy, replacing a structure built around the org chart with one built around the job.
The Problem
The old site was organized the way the company thought about itself, not the way an installer shops. Product lines were buried, specs were hard to compare, and a dealer trying to spec a room had to know TruAudio internal naming to find anything. The structure created friction at exactly the moment a sale was forming.
The Solution
Rebuild the information architecture around the installer decision path: room type and application first, product series second, deep specs always one click away. Clear navigation, comparable products, and a structure that respects how the actual buyer moves through a job.
- Home theater
- Whole-home audio
- Outdoor
- Commercial
- Architectural
- In-wall / in-ceiling
- Outdoor series
- Subwoofers
- Spec sheets
- Install guides
- Dealer login
- Sales tools
- Documentation
- Warranty
- Find a dealer
- Contact
Audit
Mapped the old structure against how installers actually search, and surfaced every dead end.
Architecture
Rebuilt the IA around application and product series, with specs always one click away.
Design & Copy
Designed templates and wrote product and category copy in TruAudio's installer-first voice.
Build & Launch
Built in the CMS, migrated content, launched, and now maintain as a living site.
IA, content strategy, copy, design, and CMS build, scoped and executed by one person, then maintained as a living site.
A website should be organized around how the customer buys, not how the company is organized. The rebuild started there and everything else followed.