Strategy, brand, and execution, together.
A selection of work spanning product launches, channel strategy, website rebuilds, international events, and brand systems. Each project includes the thinking behind it, not just the output.
A Repeatable Launch Framework
The four-phase process behind every launch I run, and exactly how it played out for the MX Series.
View Case StudyVSSL MX Series
A streaming amplifier and a dedicated WiFi streamer, years in the making and presold out before launch.
View Case StudyBrand Architecture
Two complementary brands, one dealer channel, kept distinct for a decade.
View Case StudyTruAudio Rebuild
A full rebuild of truaudio.com around how installers actually buy.
View Case StudyVSSL Channel Pivot
A website rebuild that was really a business decision about who VSSL sells to.
View Case StudyISE Barcelona
First owned booth, international show, three brands, one person planning it.
View Case StudyPersonal Brand System
Building a complete brand from zero, with the same rigor I bring to employer brands.
View Case Study