ISE Barcelona
The first time SoundVision owned its booth at an international trade show. Three brands, one stand, a dealer event, and a country's worth of logistics, all planned and run by one person.
First owned booth. International show. One person planning it.
First owned booth
No template to inherit. The first time the company owned its stand rather than sharing a distributor's, every decision — layout, build, branding — was made from scratch.
Three brands, one stand
TruAudio, VSSL, and Alta Labs each needed a clear presence and message in a single shared structure, without any one brand swallowing the others.
Another country
Booth build, freight, on-site logistics, and a dealer event — all coordinated for a show in Barcelona from a team based in Utah.
TruAudio
Installer-focused product display anchoring the stand's credibility with the CI audience.
VSSL
Lifestyle-forward streaming demo showing whole-home audio in an approachable, consumer-clear way.
Alta Labs
Networking hardware presence rounding out the SoundVision portfolio for integrators.
Running a booth in another country.
- Freight Booth structure, product, and display materials shipped internationally and cleared for the show.
- Build On-site stand assembly coordinated with show contractors on a fixed move-in window.
- Branding Signage, graphics, and three-brand layout produced ahead of time and installed on location.
- Staffing On-floor schedule and demo plan organized for a small traveling team.
- Dealer event Off-floor venue, invitations, and hosting arranged in-city for partners and prospects.
A reason to show up, and stay.
Beyond the stand, an off-floor dealer event gave existing and prospective partners a reason to gather, talk, and build the relationships that a booth alone can't. Planned, organized, and hosted alongside everything else, in a city none of us were based in.
Three brands. One booth. One person. Another country.
An international show is a logistics problem wearing a marketing problem's clothes. You plan for both, then you adapt to the half you didn't see coming.