Two ways to lead. One person behind both.
I'm Eric Doi, a marketing and creative director based in St. George, Utah. For over a decade I've operated at the intersection of brand strategy and hands-on creative execution, reporting directly to a CEO, owning a $500K budget, and leading the kind of work that most companies split across two or three roles. Whether a role is framed as Marketing Director or Creative Director, the work overlaps more than people expect.
Marketing Direction
Owning a $500K budget, reporting directly to the CEO, planning multi-channel campaigns, managing vendors, and translating business goals into marketing plans across email, web, paid media, and events.
Creative Direction
For two internationally known brands, building and maintaining brand identity systems, art directing photo and video, designing campaign assets, and writing the copy that ties it all together.
Marketing Director
Lead creative direction, brand strategy, and marketing execution for TruAudio and VSSL. Report directly to the CEO and manage a $500K annual budget across digital, events, trade shows, print, and vendor partnerships. Maintain and manage three brand websites (Shopify, WordPress, Webflow, Django), create and enforce brand guidelines, and lead small creative teams while remaining hands-on with design, copy, and production.
Marketing Manager
Developed and executed channel-specific marketing programs supporting sales growth and brand recognition. Created campaign assets across digital, print, email, and promotional channels. Used performance metrics to refine creative and promotional direction.
Strategy & Planning
- Marketing strategy and campaign planning
- Budget management and reporting
- Project pipeline ownership
- Executive collaboration
- Performance reporting and KPI analysis
Creative & Brand
- Visual identity systems and brand guidelines
- Art direction for digital, print, video, events
- Graphic design, layout, and typography
- Copywriting and content development
- Product storytelling and messaging
Operations & Channels
- Website and CMS management
- Email, paid media, and SEO campaigns
- Event, trade show, and conference marketing
- Vendor, agency, and production management
- Sales enablement and training materials
Resume
Emphasizes brand strategy, visual identity systems, art direction, and integrated campaign development.
Download PDFBachelor of Integrated Studies, Emphasis in Graphic Design and Art
Utah Tech University (formerly Dixie State University), St. George, UT.
Let's build something worth leading.
Open to marketing director, creative director, and brand leadership roles. Remote or Utah-based.